Each engagement is different. The underlying move is the same: find what's already working, clear what's in the way, and build from there.
The model is simple: I participate in your growth. The $10,000 starting retainer is credited against a 10% share of the profit increase we generate together. If we grow your business from $100K to $200K in profit, the participation is $10,000. The retainer covers it. Everything above that is shared at the same rate.
This is not a monthly coaching fee. It is an aligned stake. My outcome and yours are the same outcome.
I stay in the room while you make the real decisions — the ones about pricing, positioning, client selection, offers, and the leverage points most owners are sitting on without knowing it. There's no curriculum. No modules. One sustained conversation with someone who has seen this pattern before and can name what you're standing on.
If your current profit is under $100K, CTCSP is the right starting point. We can revisit advisory when the numbers justify the structure — or design a higher-participation arrangement if you can budget it.
A weekly program for business owners and sales professionals who want to move from familiarity with strategy to actual implementation. Co-hosted with Scott Sylvan Bell — whom Jay Abraham has named among his most trusted implementation coaches.
You bring the real situation. We bring the method. This is where what you know about sales psychology, influence, and preeminence stops being intellectual and starts producing results. If your profits are under $100K, this is where to start.
→ ctcsp.comNot slide-deck polish. The architecture of what you're trying to do. There's a difference between a presentation that conveys information and one that shifts how someone thinks. I work on the second kind.
This is for professionals who have something important to say and are ready for it to land, transfer, and hold.
Most online courses lose participants by the third module. The reason is almost always structural: the course was designed around what the creator wanted to teach, not around what the learner needs to experience.
I've built curriculum that holds. I know what makes people quit halfway through — and what doesn't. If you're building something that teaches, I'll work with you until it earns its finish.
The $10,000 is a starting retainer credited against a 10% share of the profit growth generated together — it's not a flat fee, it's an advance against participation. If profit grows from $100K to $200K, the participation is $10,000 and the retainer covers it. Growth beyond that is shared at the same 10% rate.
The point of the structure is alignment: Brian Oney's outcome and your outcome are the same outcome. He's paid to grow the business, not to fill a calendar.
If current profit is under $100K, CTCSP (Cracking the Code to Success & Profits) is the right starting point — a weekly group program Brian Oney co-hosts with Scott Sylvan Bell, built for the phase that comes before one-to-one advisory.
A higher-participation arrangement may also be possible if you can budget for it. Write to brian@melioristgroup.com with a line or two about your business and we'll figure out what makes sense.
There are no modules, no worksheets, and no assigned readings. Brian Oney's advisory work is one sustained conversation — over months — with someone who has seen the patterns before and can name what you are standing on.
The work emerges from your actual situation, drawn from the Meliorism 2.0 method: find what's already working, clear what's in the way, and use it deliberately. A predetermined sequence would get in the way of that.
CTCSP is a weekly group program — implementation-focused, with a cohort, co-hosted with Scott Sylvan Bell. It's the right environment for building the foundation: sales psychology, influence, preeminence, and moving from knowledge to action. It's the recommended starting point for businesses under $100K in profit.
Brian Oney's one-to-one advisory is for owners who already have that foundation and are ready to scale it — with an advisor whose compensation is tied to the result.
Brian Oney is the developer of Meliorism 2.0 and brings a method most advisors don't: instead of importing a framework, he finds the logic already working in your business and stands beside you while you use it deliberately.
His training in Symbolic Interactionism and his years of advisory and CTCSP work mean he reads a business in context. And because he's compensated on growth rather than on a flat fee, his incentive is structurally aligned with yours — he only does well when you do.
If any of these feels close, write to me.
brian@melioristgroup.comNo form. Real email. You don't need to have the right words — I'm good at finding the signal in the draft.